Welcome to the service management and servitization community.
ASAP is an Inter-University Research Center for the development of new business opportunities through advanced service management strategies.
About us
University-business community
With twenty years of experience in servitization, we study innovative business models for a more efficient and sustainable economy. Servitization enables you to optimize resources, differentiate from competitors, and generate recurring revenues by offering valuable customer experiences.
We also aim to implement and disseminate these competitive advantages through a university-business community, where academic researchers and industry managers work together to promote scientific research and translate results into shared value.
200+
Eventi, Workshop e Webinar
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Scientific Papers
200+
Popular Articles
50+
Innovation and transfer projects activated
Publications
Stay up-to-date on ASAP community publications devoted to frontier research topics.
The ASAP community
Discover members of our community for research, development, and implementation of innovation and servitization projects.
What we do
The meeting point between business and research
The ASAP community combines the academic expertise of four different Italian Universities (University of Bergamo, Brescia, Florence, and Piemonte Orientale) and the contributions of managers and industrial companies, to produce innovation and concrete results.
We are convinced that servitization is the main tool to develop an Outcome Industry model capable of producing extraordinary benefits both economically socially and environmentally.
The Universities:
20 years
of activity
Our three missions
Within the community, university research groups and companies collaborate on innovation in service design and management, strategic “service business” development, and change management. In particular, we deal with:
1
Scientific Research and Innovation
We conduct scientific research projects to generate new knowledge in digital servitization and advanced service development in industrial enterprises. Professors, researchers, doctoral students, and fellows from the founding universities or partner universities – Italian or foreign – collaborate with managers and entrepreneurs, consultants, and industry experts to concretely respond to the current needs of enterprises.
2
Advanced Training and Consulting
We collaborate with corporate academies, vocational schools, and training agencies to provide qualified teaching in professional training projects. In addition, we participate in the design and management of academic training initiatives on the topic of servitization, in undergraduate, doctoral, and master’s university courses.
3
Valorization and application of results
We foster the valorization and transfer of scientific research results to disseminate innovation in all relevant fields and sectors. From organizing events to publishing popular and scientific articles to creating an open, dynamic, and always up-to-date innovation ecosystem. University spin-offs, providers of technological solutions and consulting services, associations, departments, and research organizations are among those involved in our activities.
Attend the next event
XXII ASAP FORUM
Servitization: Progress or Stall in the Transition?
There are now numerous examples of business models based on the provision of advanced services and integrated solutions. Despite extensive evidence, however, in many sectors these transformations are still in a very early stage and not fully developed.
Through discussion and exchange with national and international experts and academics, and with a rich body of evidence, the XXII ASAP Forum aims to explore the factors that are slowing down (blocked in the transition) or accelerating (moving forward) servitization.
EventS
Participate in community events
Check out all ASAP community events to disseminate knowledge gained through scientific research projects and promote the meeting and collaboration between academia and business.
09:00
Check out our LinkedIn profile
Learn about our activities on the website or contact us for information.